Effective date: November 14, 2026 Last updated: November 14, 2026

Miller Auto Towing & Recovery LLC ("Miller Auto," "we," "us") runs this website, milleratr.com. This page explains in plain English what information we collect when you use our website, how we use it, and the choices you have. If you have questions, see Contact us at the bottom of this page.

Information we collect

Information you give us

We collect the information you choose to send us, such as when you:

Fill out a contact form. This usually includes your name, email address, phone number and your message.
Ask about a vehicle, value a trade-in, or use "Make an offer." These forms may ask for your name, contact details, the vehicle you're interested in, your offer, and details about your trade-in vehicle (for example, year, make, model, mileage and condition).
Apply for financing. Our credit application asks for the information needed to review financing, which may include your name and contact information, date of birth, Social Security number, driver's license information, current and previous address and housing, employment and income, vehicle and trade-in details, and co-buyer information if provided.
Use our live chat. The chat asks for your name, phone number and email address, and it keeps the messages you send.
Call or email us. We keep the details you share so we can help you.

Information collected automatically

Like most websites, our site and its hosting provider automatically receive basic technical information when you visit, such as your IP address, browser type, device type, the pages you view and the date and time of your visit. We use Google Analytics to understand how visitors use our site (see Google tools on our site). We do not use Google Tag Manager, a Facebook Pixel or advertising trackers.

How we use your information

We use the information we collect to:

Answer your questions and follow up on your requests.
Help you buy, sell or trade a vehicle, including preparing quotes and offers.
Review financing applications you submit.
Schedule service, repairs and towing, and respond to service questions.
Keep records of our conversations with you so any staff member can pick up where the last one left off.
Keep our website working, secure and free of spam.
Understand how visitors use our website, using Google Analytics, so we can improve it.

We use outside service providers to run our website and handle your requests. We share with them the information they need to do that work for us:

DealerCenter. Vehicle sales inquiries, trade-in requests, offers and sales chats are sent to our DealerCenter customer management system by email so our sales team can follow up.
Slack. Live chat messages are relayed to our staff through our Slack workspace so a team member can reply.
AI chat assistant. When our staff aren't available, an automated AI assistant may answer your chat messages. Your messages are processed by a third-party AI service to generate replies. A staff member may take over the conversation at any time.
Email services. Website forms and chat transcripts are delivered by email through our website's email sending service (WP Mail SMTP, which sends through our own mail server, mail.milleratr.com) and our email provider.
Website hosting. Our website is hosted by GoDaddy.
Spam protection. Our forms may use Google reCAPTCHA to block spam. This site is protected by reCAPTCHA, and the Google Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms) apply.
Lenders and financing. If you apply for financing, we use the information on your credit application (and any co-buyer's) to review your application, check your credit, verify your identity, and set up and service your account. Depending on the financing you ask for, we may finance your purchase ourselves (in-house financing), or we may send your application to one or more outside banks, credit unions, or finance companies to find you a loan. If you finance with an outside lender, that lender will handle your information under its own privacy policy. We get credit reports only with your permission and for a lawful purpose, such as reviewing your application or servicing your account. Customers who finance with us also get our separate Privacy Notice for Financing Customers, which explains how we share financial information and your choices.

We share personal information with service providers who help us run our business, such as our dealer-management, website, phone, texting, payment, and IT providers. They may use it only to provide services to us and must protect it. We may also share information (a) when you ask us to or agree to it; (b) to comply with the law, a court order, subpoena, or government request, including our regulators; (c) with consumer reporting agencies as the Fair Credit Reporting Act allows; (d) to prevent fraud, protect the security of our records, or protect the rights, property, or safety of you, us, or others; (e) with our attorneys, accountants, auditors, and insurers; and (f) if we sell or transfer all or part of our business, in which case the buyer may receive customer information related to that business and must handle it consistent with this policy.

We don't sell your information. We do not sell or rent your personal information to anyone, and we do not share it with other companies for their own marketing. We do not use advertising pixels or cross-site ad tracking.

Live chat

Our live chat is staffed by our team during business hours. Here's what happens with your chat:

Your name, phone number, email address and messages are sent to our staff through Slack.
If no one is available, an AI assistant may answer for us, as described above. It may not always be right, so please confirm important details, such as prices and availability, with our staff.
Sales chats may be added to our DealerCenter customer management system. Service and towing chats may be emailed to service@milleratr.com.
A copy (transcript) of your chat may be emailed to our staff.

Cookies and similar technologies

Cookies are small files a website stores on your browser. Our website, which is built on WordPress and Elementor, may set cookies that it needs to work properly, such as cookies that keep your chat session going or remember choices you've made.

Some features use tools from other companies that may set their own cookies or collect technical information:

Google Maps. Our pages include embedded Google Maps for directions. Google may collect information when the map loads or when you use it.
Google reCAPTCHA on our forms and Google Analytics, described in Google tools on our site.
Web fonts. Our site uses the Poppins font, which loads from Google Fonts. When the fonts load, your IP address is sent to Google.

You can block or delete cookies in your browser settings. If you do, some parts of the site, such as live chat or maps, may not work correctly.

Google tools on our site

Google Analytics. Google Analytics uses cookies to collect the pages you visit, your device and browser type, your approximate location, and how you found our site. Learn more at https://policies.google.com/technologies/partner-sites. You can opt out with the Google Analytics opt-out add-on at https://tools.google.com/dlpage/gaoptout.
Google reCAPTCHA. This site is protected by reCAPTCHA, and the Google Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms) apply.
Google Maps. See the cookies section above.
Google Fonts. Our site loads the Poppins font from Google Fonts. When the fonts load, your IP address is sent to Google.
We do not use Google Tag Manager, a Facebook Pixel, or advertising tracking.

Your choices

You don't have to give us any information to browse our website. Forms and chat are optional.
Stop sales and marketing contact. You can ask us to stop contacting you about sales or special offers at any time, by any reasonable means, for example by telling us in person or on the phone, emailing us at admin@milleratr.com, or calling (920) 777-5920. Texts: Reply STOP (or QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE) to any text from us. We may send one text confirming your request. Agreeing to receive marketing texts is never a condition of buying anything from us. Message and data rates may apply. Email: Click 'unsubscribe' in any marketing email or contact us. We will honor your request as soon as we can, and no later than 10 business days. If you opt out of marketing, we may still contact you about your vehicle, repair, tow, account, payments, or other transactions, unless you also ask us to stop those messages.
Access, correction and deletion. You can ask us what personal information we have about you, ask us to correct it, or ask us to delete it. Contact us at admin@milleratr.com or (920) 777-5920. We will need to verify your identity before acting on a request. We will try to respond within 45 days. We will delete what we reasonably can, but we must keep some records. These include vehicle sale, title, odometer, financing, credit application, payment, tax, and repair records that the law requires us to keep, and records we need to service an account, collect a balance, resolve a dispute, prevent fraud, or meet a legal obligation. When we keep information for these reasons, we keep protecting it and delete it once we no longer need it.

To make any of these requests, contact us using the details below.

Phone calls and text messages

If you give us your phone number, we may call you about your inquiry, vehicle, financing application or service visit. We text customers from Tekmetric and DealerCenter. See Your choices for how to opt out of marketing texts.

Calls to and from Miller Auto may be recorded. Our staff and the service providers who support our phone system may listen to and use the recordings for quality, training, safety, and recordkeeping.

How we protect your information

Our website uses an encrypted (HTTPS) connection. We limit access to customer information to staff and service providers who need it to help you. No website or email system can be guaranteed 100% secure, so please don't send highly sensitive information, such as your full Social Security number or bank account numbers, through chat or general contact forms.

We keep credit applications for 25 months, dealer records for 5 years, and repair records for 2 years, which are the legal minimums. We keep other information, such as form submissions and chat transcripts, only as long as we need it for the purposes above or as required by law.

Children's privacy

Our website is meant for adults shopping for vehicles and auto services. It is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has sent us information, contact us and we will delete it.

Links to other websites

Our website links to other sites and services, such as AutoCheck (Experian) vehicle history reports, Google Maps, and our social media pages. Those sites have their own privacy policies, and we are not responsible for how they handle your information. Please review their policies before you share information with them.

Changes to this policy

We may update this policy from time to time. When we do, we'll post the new version on this page and change the "Last updated" date at the top.

Contact us

If you have questions about this policy or your information, contact us:

Miller Auto Towing & Recovery LLC

Sales: 2224 E. Main St., Omro, WI 54963. Phone (920) 777-5920. Email sales@milleratr.com.
Service and towing: 1310 E. Main St., Omro, WI 54963. Phone (920) 859-0256. Email service@milleratr.com.
Privacy questions and requests: admin@milleratr.com. We respond to privacy requests within 45 days.

Our hours are Monday to Friday, 8 AM to 5 PM Central Time. Sales is also open Saturday by appointment.

Privacy Policy